When you are considering starting an Internet Business there are many things to think about. This page will help you to focus on what will make your business successful and the costs associated each step of the way.
1.
Have you decided on how much money you will reserve to
build the site? $ ___________
2.
To make ongoing changes? $ _______________
3.
For hosting the site? $ _______________
4.
For e-commerce expense? $ _______________
5.
For online marketing? $ ___________________
6.
For offline marketing? $ ___________________
7.
For running the business? $_________________
Are you interested In A: Online
Business With E-Commerce
B: An Informational Site – Low or No Revenue
C: An Online Hobby – This is what you have when you do not have a budget or business plan.
1.
Does your site work under the principal of “Form Follows
Function”. Does is clearly communicate the information needed by the viewer?
Does it clearly show your products or services in an attractive fashion?
Internet surfers have a short attention span, which means they will not spend a
lot of time at a site that isn’t easy to understand.
2.
Does it load fast? If it does not load fast most people
don’t stick around.
3.
Is your site e-commerce? If so is it easy to buy? Is the
check out experience user friendly? Do you take credit cards & electronic
checks? Do you have a customer service phone number or online live chat system?
There are
many online and offline methods to market your web business. Your success
depends on just 2 things; one, your perseverance and two, how much money you
are willing to commit to the marketing and promoting of your web business. Our
firm has been involved in marketing for over 25 years and actively involved in
the Net for 8 years. If you want a successful Web Business you have to treat it
just like any other business. It demands time, talent and money. If you are not
willing to commit any one of those items then your business will not succeed.
If you are serious and are willing to go for it, we have the tools and services
available that will help you to become a success in Internet Marketing.
Online Tools – These are marketing tools you can use to promote
your site within the web.
1. Meta Tags & Keywords – Back screen description of the
site and specific words or phrases that a search engine looks for when trying
to find web sites that match a search request.
2. Tracking Devise – This is not a counter, this is software that
clearly registers unique visitors, hits, specific search originations etc.
There are free ones that can be obtained and you can buy products like Web
Trends that run in the background and keep very good stats. If you do not know
where your visitors are coming from or why, then you will never know how to
spend your marketing dollars effectively.
3. Search Engine Optimization – This is a process of making
your site more attractive to the main search engines. Our firm guarantees top
ranking on the net with our service. The cost starts at $1900 goes up based
upon the number of key words used. This is a service that is for the serious
minded web business.
4. Per Click Search Engines – There are certain online
businesses that will allow you to pay per click. This means that when someone
searches for a specific key word on one of these sites that your web address
can come to the top of the search based upon how much you are willing to pay
per click. Some words are very expensive like “casino” can cost as much as $15
per click. You do not get charged for the search, only the click thru. This
marketing is very targeted and in most cases produces excellent results. You
can control or create a monthly budget for this service and measure how many
clicks it takes to get a customer. The trick is how to know which Per Click
Businesses to sign up with. That’s why you need us.
5. Spider Software – This is software that will take your Meta tag and
keywords and send them to user groups, free classifieds and some search engines
for indexing. It is a low cost product $100 - $300 and works fairly well. Most
software companies allow you to use the software as much as you want to promote
your site. This product is helpful but will not get you to the top of the net
if you are a serious marketer.
6. Capture Devises – Not only do you want visitors but, it as
absolutely necessary to know who they are. The best 2 ways to use this strategy
are one, use a software product that will ask the visitor if it is ok to
register their visit and make them an opt-in? A second way to handle this is to
have some form of membership or sign up operation. In most cases it is best to
give something away free to get people to sign up. Some web businesses require
people to sign up even to use a fee service or get the information they want.
This immediately creates an opt-in relationship where you can contact them with
bounce back marketing.
7. Bounce Back & Email Marketing – Two good strategies here are one, Auto Responders, software
that automatically sends a message via email to your visitors and two, Direct
Email Messages. When someone opts-in to your website thru some form of capture
devise they basically have given you permission to contact them again. Now you
can send them HTML (colorful) or text (words) sales messages about your
products and services. This form of marketing is inexpensive and normally
produces good results based upon the product. Click Here To See A Sample Service
of Direct Mail Coupons.
8. Free Information, Products or Services – If you have a website
that provides good and useful free information that will benefit others then
you can attract advertisers that will pay to be in relationship with your site.
Free information draws lots of visitors and when used in conjunction with some
of the above online methods it will produce superior results. Click Here for a good example of free
information in time of crisis. In fact some companies will give away free
software or products just so you will buy their products. Click Here as one of the best samples on the
net.
Offline Tools – These are tools that you can use outside the net
to get people to your site.
1.
Classified & Display Advertising – We can
run low cost classified ads that promote your site in a specific market or
nationally. These ads can run in daily or weekly newspapers as well as in
magazines. In most cases you can reach a lot of people for a very low cost per
thousand. Click Here to learn more.
2.
Broadcast Fax Services – This
service allows you to promote your website for less cost than any form of
direct mail and it produces excellent results. Click Here for details.
3.
Telemarketing – You can use automated or call
center phone calling to drive people to your website and business offer. The
cost starts at about 20 cents per
call & includes long distance. Click
Here to see another option for generating leads and traffic.
4.
Radio & TV Advertising – Radio
Station and TV Commercials work very
well to drive people to a website but you will need a large budget even for a
small media buy. Call us for details 1-800-613-5110.